SelvaRey White Rum

About SelvaRey White Rum

Selvarey Rum was founded in 2014 and is co-owned as well as operated by pop music megastar Bruno Mars, brothers Seth and Marc Gold, and Robert Herzig. With a name that roughly translates to “King of the Jungle”, the luxury brand has been taking the world by storm, their 3 core expressions garnering numerous awards. In 2021 the brand has been overhauled with sleek new designs that befit the premium spirit.

Selvarey is a single-estate rum that is produced by legendary Maestro Ronero Don “Pancho” Francisco Fernandez in the Latin American jungles of Panama ― thus the name “King of the Jungle”. Each part of the process is meticulously controlled, from the harvesting of the sugarcane, the juice pressing, fermentation, distillation, aging, blending, and bottling. Don Pancho oversees each aspect, ensuring the quality of the product.

The cane enjoys the heat and plenty of rain before being harvested by hand and pressed, with only the first press of the juice being used. The juice is immediately boiled to create the first-grade molasses that serve as the base for their spirits. Using a proprietary yeast strain that is derived from pineapples, the fermentation transforms the sugar into alcohol before the distillation takes place in antique copper column stills from 1922. The rum is aged in casks that are hand-selected from some of the world’s finest cooperages.

Yes, the Selvarey White Rum is nearly colorless, but it’s an aged rum that has been filtered through carbon. It’s a blend of 3 and 5-year-old rums, both of which were aged in ex-bourbon casks. Bottled at 80 proof, it’s a rich, earthy, and funky expression that is exceptionally well balanced.

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